Bitburger Brewery

Geschichte

Bitburger brewery is a large German brewery founded in 1817 by Johann Wallenborn. Bitburger is headquartered in Bitburg, Rhineland-Palatinate, Germany.Bitburger ranks No. 3 among Germany's best selling beers with annual sales of 3.8e6hl in 2015 and once again remains "Germany's Draft Beer no.1", which is advertised on most products.HistoryJohann Peter Wallenborn founded the brewery in Bitburg in 1817 at the age of 33. His father owned a brewery in Kyllburg. Three years after Wallenborn's death in 1839, Ludwig Bertrand Simon married Wallenborn's daughter Elisabeth and became owner of the brewery, naming it Simonbräu. Their son, Theobald Simon, took over the brewery in 1876 at the age of 29.AdvertisingThe company slogan is, "Bitte ein Bit." This is literally, "Please, a Bit," or "A Bit, please." In the 1970s, a second slogan was introduced, "Abends Bit, morgens fit" ("Bit in the evening, fit in the morning") implying that the consumption wouldn't lead to a hangover. During that time either of the slogans could be found on Bitburger glasses.The brand sponsors the German Football Association from 1992 until 2018. Also it sponsored Benetton Formula in 1994 and 1995, where German driver Michael Schumacher won the Formula One championship both seasons.