Braun

Geschichte

Braun GmbH, formerly Braun AG, is a German consumer products company based in Kronberg. From 1984 until 2007, Braun was a wholly owned subsidiary of The Gillette Company, which had purchased a controlling interest in the company in 1967. Braun is now a wholly owned subsidiary of Procter & Gamble, which acquired Gillette in 2005. On 16 April 2012, De'Longhi bought perpetual rights to manufacture Braun branded products from Procter & Gamble in the small appliance segment. Procter & Gamble will continue to own the Braun brand.HistoryMax Braun, a mechanical engineer, established a small engineering shop in Frankfurt am Main in 1921. In 1923, he began producing components for radio sets. In 1928, the company had grown to such an extent, partly due to the use of certain plastic materials, that it moved to new premises on Idsteiner Strasse.In 1929, eight years after he started his shop, Max Braun began to manufacture entire radio sets. Soon after, Braun became one of Germany's leading radio manufacturers. This development continued with the launch of one of the first combined radio and record players in 1932.In 1935, the Braun brand was introduced, and the original incarnation of the logotype with the raised "A" was born. At the 1937 World's Fair in Paris, Max Braun received the award For special achievements in phonography. During World War II, Braun was compelled to more or less abandon products for the civilian sector. In 1944, the Frankfurt factories were almost entirely destroyed and Max Braun began to rebuild his company with 150 employees.