Chair of Marketing and Innovation Management

Geschichte

Maik Hammerschmidt (Ph.D., University of Mannheim) is Professor of Marketing, Chair of the Marketing and Innovation Management Department and Executive Director of the Faculty of Business Administration at the University of Goettingen, Germany. His research focuses on improving the financial performance of strategies and tactics in the areas of services marketing, multichannel management, social media marketing and stakeholder management.

He has edited four books on marketing performance and publishes in journals such as Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Business Research and Advances in Consumer Research. In addition, he regularly presents his research at conferences of the American Marketing Association Conferences, the Marketing Science Institute, the European Marketing Academy, and the Academy of Marketing Science. He has received several research awards, including an Overall Best Paper Award of the American Marketing Association and The Sheth Foundation.

Besides his research activities, he is a dedicated educator and trainer. He teaches a wide range of audiences, varying from first-years to MBA students and doctoral students. His students enjoy learning marketing performance measurement, strategic marketing, innovation management, management of B2C service innovations, and advanced marketing research methods.

Unsere Aufgabe

The Chair of Marketing and Innovation Management (Prof. Maik Hammerschmidt) is dedicated to the creation of knowledge on how to improve the performance of innovative products, services, and marketing concepts. In pursuing this goal the chair not only focuses on the performance for customers and shareholders but also for firms’ societal stakeholders.