Digital Technology Entrepreneurship - Master Business Administration

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Master Business Administration Major in "Business Entrepreneurship and Digital Technology Management"

Geschichte

The master’s degree course “Business Entrepreneurship and Digital Technology Management” within the well-established Master of Science program in Business Administration is a profile shaping course for applicants with the focus on entrepreneurship and technology development – key area digitisation.

The master’s degree course should build “digital competences as key qualification for the economy” to enhance the entrepreneurial culture of companies. This includes the transfer of expertise for basic digital economic principles as well as digital business principles and strategies. At the same time the gap between management and technology expertise must be closed.