Museo BMW

Geschichte

The BMW Museum is an automobile museum of BMW history located near the Olympiapark in Munich, Germany. The museum was established in 1973, shortly after the Summer Olympics opened. From 2004 to 2008, it was renovated in connection with the construction of the BMW Welt, directly opposite. The museum reopened on June 21, 2008.Architecture and designThe "Time Horizon(s)" exhibitionThe museum shows BMW's technical development throughout the company's history. It contains engines and turbines, aircraft, motorcycles, and vehicles in a plethora of possible variations. In addition to actual models there are futuristic-looking, even conceptual studies from the past 20 years.The use of headphones and clever, often indirect lighting, lend the exhibition a largely peaceful atmosphere. The emphasis is on technical development and benefits of modernity. The building blends in with the exhibition concept.FiguresThe attendance figures are, after the Deutsches Museum and the Pinakothek der Moderne, the highest in Munich. About 250,000 people a year visit.ArchitectureKnown as the salad bowl or white cauldron, the silver futuristic building was designed by the architect of the BMW Headquarters, the Viennese professor Karl Schwanzer. The roughly circular base is only 20 meters in diameter, the flat roof about 40 metres. The entrance is on the ground floor and consists of a cloakroom (in basement) and reception. First, the visitor ascends on a spiral upward in the building to visit the exhibits. Slideshows and smaller, in-depth exhibits are located on four "islands" inside the building. After "looping" the actual exhibition visitors reach the upper floor, where there are individual exhibits, a small cinema hall and several interactive exhibits that explain the technology further. An escalator leads visitors finally back into the ground floor.

"Das BMW Museum lässt die Marke BMW in seiner Ausstellungsarchitektur und -gestaltung lebendig werden: Innovation, Dynamik, Ästhetik und Exklusivität gaben den Planungen für Architektur und Neue Medien die Richtung vor. Analog zur Marke, die bei Technik und Design Maßstäbe setzt, geht das BMW Museum neue Wege hinsichtlich der zeitgenössischen Architektur im historischen Bestand und beim Einsatz kommunikativer Medien."